How to Use Event Automation to Scale Your Events Business

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Scaling your event doesn’t have to require endless investment and growing complexity, but it will require more efficiency. That’s where event automation comes in.

Using technology to automate tedious tasks will save your team time, so they can focus on the strategic work that drives your business. It also provides deep insight into your business — the kind of insight that empowers you to scale your event to multiple dates or cities.

Download the guide, How to Use Event Automation to Scale Your Events Business, to learn how to:

  • Focus your staff to become more strategic in all areas of your business
  • Automate your website management, promotions, paid advertising, customer experience, and more
  • Scale your technology to gather more insights and grow your event

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Your event technology should do work for your team — not cause your team more work. When you first launched your event, you didn’t need much to keep it running. A small team and basic technology got the job done.

But as your event has grown, you’ve had to hire more staff to keep up with seemingly endless tasks. You’ve invested more in technology that seems to create as many problems as it solves.

Along the way, you’ve run out of time to think strategically about how to grow your business. As similar events penetrate your market, your event risks becoming irrelevant if you don’t make innovation a priority.

Sound familiar?

Continuing to scale your event doesn’t require endless investment and growing complexity. It just requires more efficiency. That’s where event automation comes in. Using technology to automate tedious tasks will save your team time — so they can focus on the strategic work that drives your business. Automation won’t only make your team more efficient. It also provides deep insight into your business — the kind of insight that empowers you to scale your event to multiple dates or cities.

Of course, it does take some work to automate future tasks. New systems are often accompanied by a learning curve and real costs. Here’s how event directors use automation to minimise risks and maximise time saved — so their staff can focus on scaling their event for the future.

Want to keep reading? Complete the form on this page to receive a full copy of the guide, How to Use Event Automation to Scale Your Events Business.